Water of Life Festival

Event Media Strategy & Content Production for a Community Heritage Celebration

Context / Challenge
The Water of Life Festival was a new, heritage-inspired event celebrating Kentucky culture. The organizers needed strategic support to shape its digital presence and capture the story of the festival in real time.

Creative Solution
I led the social media marketing strategy leading up to the event, crafting a content plan that highlighted the festival’s identity, activities, and community partnerships. On the day of the event, I coordinated and directed all photography and videography — ensuring that key moments, brand visuals, and guest experiences were captured in a way that could be repurposed for future marketing. Our approach blended documentation with storytelling, allowing the heart of the event to shine across platforms.

Impact
The festival enjoyed strong community turnout and visibility, with a well-documented launch that set the tone for future years. The digital assets we created helped organizers continue building momentum, secure sponsors, and promote the next event with a solid brand foundation.

Let’s tell your story with intention — and make it last.