Experiential design has been my playground for studying how humans actually feel inside a brand. Over the past few years, I’ve built a series of experimental, story-driven pop-ups in a small rural market—using film worlds, childhood nostalgia, and sensory storytelling as tools to test how people connect, transform, and belong. What began as personal experiments became immersive environments that brought communities together.

These projects aren’t the polished productions of big-city agencies; they’re living studies in psychology, environment, and emotion—and they’ve taught me how powerful experiential work can be for any brand willing to create a world instead of just a product.