BBQ on the River

Social Media Strategy & Content Creation for a Beloved Regional Festival

Context / Challenge
BBQ on the River is one of Paducah’s most iconic annual festivals — but like many long-running events, it needed fresh energy and a more intentional digital presence to reach new audiences and reconnect with the community. The nonprofit Beautiful Paducah brought me on board to help tell that story in a new way.

Creative Solution
I created and managed the full social media strategy for the festival, developing custom content that captured the essence of the event: tradition, community, and flavor. This included brand-aligned photography and video content, day-of coverage, and strategic planning to enhance audience engagement before, during, and after the event. I collaborated closely with the team to ensure everything — from tone to timing — matched the festival’s evolving identity under new leadership.

Impact
The refreshed social strategy boosted online visibility and local engagement, helping reinvigorate the festival brand. Our content attracted new attendees and strengthened community pride, supporting Beautiful Paducah’s long-term mission to reimagine and elevate city traditions.

Let’s make your message move with purpose.