Whippoorwill Manor

Luxury Wedding Venue Brand Development & Launch

Context / Challenge
Whippoorwill Manor was a new, high-end wedding venue in rural Kentucky preparing for its public debut. The owners needed more than a logo — they needed a fully developed brand identity that would resonate with couples seeking an elegant, elevated experience rooted in story and place.

Creative Solution
As creative director and project manager, I led the brand development process from concept to launch. This included designing a refined visual identity, brand messaging, and digital storytelling strategy. I created a signature brand character — Will, the personified spirit of Whippoorwill Manor — to serve as a warm, guiding presence and digital ambassador for the venue. Will added personality, charm, and storytelling depth to the brand’s online experience.

Impact
The launch generated immediate local and regional buzz. With a romantic yet timeless brand presence, Whippoorwill Manor attracted high-quality leads and bookings in its first season. The addition of the Will character deepened brand recognition and engagement online, offering a playful but polished narrative thread throughout the venue’s marketing.

Let’s build a brand experience that lives far beyond the logo.